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Monday, December 20, 2021

Retirement Announcement

Community Financial Credit Union Announces Retirement of President and CEO

PLYMOUTH, Mich. (December 20, 2021) - After 40 years with Community Financial Credit Union, Chief Executive Officer (CEO) William “Bill” Lawton has announced his plans to retire in July, 2022.

“It is difficult to convey how grateful I am for your support during my tenure as the CEO of Community Financial,” Lawton expressed in a heartfelt email to his fellow team members. “Together, we have changed lives for the better and made our communities even more vibrant places to work and live.”

Lawton’s career began with the credit union in 1982. At the time, his father, George Lawton, served as general manager of Community Financial and Lawton wanted nothing more than to follow in his father’s footsteps. When Lawton moved from I.T. to CEO, he put his thoughts into action and became a staple of the Plymouth and credit union communities working hard to provide the best products and services for Community Financial’s membership.

Lawton has served on numerous committees and boards during his time at the credit union, in order to better his community through various channels. These organizations included Growth Works, the Detroit Cristo Rey Board, City of Plymouth Board of Canvassers, as well as the United Way, the Plymouth Community Arts Council, ARTSCO Foundation, Credit Union Solutions Group, Kiwanis, and Plymouth Chamber of Commerce.

“I have enjoyed no greater satisfaction in serving my credit union members than in serving during Bill Lawton’s leadership,” expressed Dan Herriman, Community Financial board member. “It’s been inspiring to witness Bill’s passion and knowledge. He has served in many leadership roles on boards and would blush if he knew how much he is revered as a thoughtful and compassionate leader. Thank you, Bill Lawton, for everything you did for Community Financial and its membership.”

“I am looking forward to the personal time I will gain in retirement, knowing that I will miss the work and the people that mean so much to me,” Lawton expressed. “However, I am confident that our credit union’s best years are still yet to come.”

Under Lawton’s leadership, Community Financial has grown from $300 million in assets in 2004 to over $1.2 billion in assets today. The board has retained Humanidei + O’Rourke to lead the search for their next CEO. Humanidei was founded in July 2019 to help credit unions win the war for talent by creating more inclusive cultures where all humans can bring their best selves to work. www.humanidei.com.


About Community Financial Credit Union

Headquartered in Plymouth, Michigan, membership in Community Financial Credit Union is open to anyone who lives, works, worships, or attends school in Michigan. With more than 82,000 members, Community Financial provides financial services to members at thirteen branch locations and through a variety of automated and online services. For more complete membership information, visit www.cfcu.org or call (877) 937-2328.



https://www.creditunions.com/press-center/article/51904/community-financial-credit-union-announces-retirement-of-president-and-ceo/ 

https://www.americanbanker.com/news/ceo-of-community-financial-credit-union-in-michigan-to-retire 

Friday, December 3, 2021

December 2021 Mentions

 Community Financial Celebrates 10 Years of

Warming Hearts & Homes in Michigan

PLYMOUTH, Mich. (December 3, 2021) – Community Financial Credit Union celebrates 10 years of its annual charitable giving campaign, Warming Hearts & Homes. To commemorate this milestone, Community Financial will be donating up to $50,000 this December to local nonprofit organizations.

Warming Hearts & Homes began in 2011 to provide heat, food, and clothing to Michigan families each winter. During this campaign, Community Financial makes it easy for members of the community to get involved in helping nonprofits. For every like, comment, and interaction Community Financial receives on its Warming Hearts & Homes social media posts in December, as well as texts of “Warm” to (877) 937-2328, the credit union will donate $25 to select organizations in Michigan.

This year, donations of up to $10,000 each will be awarded to Community Financial’s charitable partners: THAW (The Heat and Warmth Fund), Habitat for Humanity, Salvation Army Coats for Kids, Forgotten Harvest, and the Food Bank of Eastern MI. As part of the 10-year celebration, Community Financial is adding a fifth week of charitable giving to spotlight local homeless shelters in the area as well: Samaritas Family Center, The Hope Warming Center, The Refuge, The Patriot Place, and Hope Shores Alliance. Each of these nonprofits help low-income families receive necessities such as heat, food, housing, and clothing throughout the winter season.

“Each year the Warming Hearts & Homes campaign gives us an opportunity to make a real difference in the community. As we celebrate 10 years of the campaign, we are excited to raise donations by an additional $10,000, for a grand total of $50,000, in order to help even more families,” explains Manager/Community Relations, Natalie McLaughlin. “With something as simple as a social media interaction or text, community members can take an active part in helping fellow Michigan families to stay warm and safe this winter.”

For more information on how Warming Hearts & Homes aids families in Michigan, or how to participate in the campaign, visit cfcu.org/warms or check out Community Financial’s social media posts under the hashtag #CFCUWarms.

 

About Community Financial Credit Union

Headquartered in Plymouth, Michigan, membership in Community Financial Credit Union is open to anyone who lives, works, worships, or attends school in Michigan. With more than 82,000 members, Community Financial provides financial services to members at thirteen branch locations and through a variety of automated and online services. For more complete membership information, visit www.cfcu.org or call (877) 937-2328.

Friday, November 19, 2021

November 2021 Mentions

Prager Creative Wins 11 Marketing Awards For Work In Financial And Healthcare Sectors

Nov 18, 2021

https://www.prnewswire.com/news-releases/prager-creative-wins-11-marketing-awards-for-work-in-financial-and-healthcare-sectors-301427105.html

"AVA Digital Awards: The AVA Digital Awards judge over 2,500 entries annually. On average, 19% of entries receive Gold Awards and 16% receive Platinum. Pager Creative received one Platinum for the Community Financial Credit Union "One Step Ahead" Campaign and one Gold for an NSPC Brain & Spine Surgery patient interview."

"MarCom Awards: The MarCom Awards receive an estimated 6,000 entries annually. Only 20% earn Gold recognition, while 15% receive Platinum. Prager Creative received one Platinum Award for the WyHy Federal Credit Union "Future-Proof Mortgage" Campaign and four Gold Awards: two for the Liberty Savings "Focus On The Future" Campaign, one for the Zwanger-Pesiri Radiology "You Deserve Better" Campaign, and one for the Community Financial "Three For Free" Premier Checking Campaign."


Tuesday, September 7, 2021

September 2021 Press Mentions

 Self-service library kiosk opens at Lakeshore Park

Library kiosk to expand services in city’s north end



37th annual Atlanta Elk Festival kicks off with parade today

ATLANTA — After a hiatus because of the coronavirus pandemic in 2020, the 37th annual Atlanta Elk Festival is back on, today through Sunday.

Wednesday, March 17, 2021